Religiosity, web quality, trust, and commitment as drivers of repurchase intention in halal e-commerce: An extended trust and commitment model

Abstract

Purpose ‒ This study investigates how religiosity and web quality influence repurchase intention in halal e-commerce through the mediating roles of trust and commitment, addressing the unique religious and cultural context of Muslim consumers.

Design/Methodology/Approach ‒ A quantitative approach was employed using PLS-SEM, with data collected from 656 Indonesian halal e-commerce users via convenience and snowball sampling. Constructs were measured using validated scales on a six-point Likert scale.

Findings ‒ Religiosity and web quality significantly enhance trust and all commitment dimensions. Trust is the strongest predictor of repurchase intention, followed by affective and cognitive commitment; normative commitment showed no significant effect. Trust also serves as the dominant mediator between antecedents and repurchase intention.

Originality/Value ‒ The study extends the Expectation Confirmation Technology Model (ECTM) by integrating religiosity as a key affective antecedent, offering novel insights into loyalty formation in faith-based digital markets.

Research Limitations/Implications ‒ Findings are limited to Indonesian consumers and a cross-sectional design. Future studies should adopt probability sampling, longitudinal designs, and diverse cultural contexts.
Practical Implications ‒ Halal e-commerce platforms should prioritize trust-building with religious values to foster long-term purchase behavior.