Exploring online informal loans: Expanding UTAUT2 in consumer credit behavior throughout urban communities in Indonesia

Authors

  • Destiana Utarindasari STEBIS bina mandiri, Bogor
  • Ermi Herawati STEBIS bina mandiri, Bogor
  • Destiana Kumala STEBIS bina mandiri, Bogor
  • Siti Ruhana Dara Universitas Kalbis, Jakarta

DOI:

https://doi.org/10.67925/belgi.v1i1.11

Keywords:

UTAUT2, Perceived Behavioral Control, Trustworthiness, Social Influence, Price Value

Abstract

Purpose ‒ This study examines factors shaping urban Indonesians’ intentions and behaviors toward online loan apps amid rising illegal lending, with over 8,200 complaints filed to OJK in early 2024. It extends UTAUT2 by substituting facilitating conditions with perceived behavioral control (PBC) and adding social influence and source trustworthiness.

Design/Methodology/Approach ‒ Data from 267 urban respondents were collected via purposive, convenience, and snowball sampling and analyzed using PLS-SEM. The measurement model was validated for reliability and validity; Harman’s test confirmed no severe common method bias.

Findings ‒ Results indicate that habit, hedonic motivation, social influence, and price value are significant predictors of intention and actual use, with habit emerging as the strongest driver. Effort expectancy, performance expectancy, and PBC show no direct effects on intention. Social influence significantly shapes habit, hedonic motivation, and PBC.

Originality/Value ‒ This study is one of the first to apply an extended UTAUT2 to informal online lending in Indonesia, offering a more comprehensive view of user agency.

Research Limitations/Implications ‒ Findings are limited to urban cross-sectional data, restricting generalizability. Broader longitudinal studies are encouraged.

Practical Implications ‒ Policymakers and developers should foster habitual use, leverage social networks, and ensure transparent, affordable pricing to support responsible lending

Downloads

Published

2025-11-10

How to Cite

Utarindasari, D., Herawati, E., Kumala, D., & Dara, S. R. (2025). Exploring online informal loans: Expanding UTAUT2 in consumer credit behavior throughout urban communities in Indonesia. BELGIFOODS JOURNALS, 1(1), 81–98. https://doi.org/10.67925/belgi.v1i1.11

Issue

Vol. 1 No. 1 (2026): BELGI: Journal of Islamic Business and Decision Sciences

Section

Research Articles

License

Copyright (c) 2025 Destiana Utarindasari, Ermi Herawati, Destiana Kumala, Siti Ruhana Dara

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Authors who publish with BELGI: Journal of Islamic Business and Decision Sciences agree to the following terms:
 
Copyright Retention
Authors retain copyright of their work.
 
License to Publish
By submitting and publishing in this journal, authors grant Belgi the right of first publication, with the work simultaneously licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0). This license permits anyone to copy, distribute, remix, adapt, and build upon the work for any purpose, even commercially, provided that proper credit is given to the original authors and the source.
 
Author's Rights
Authors are permitted and encouraged to:
  • Share their article (e.g., in institutional repositories, on their website, or academic networking platforms) with an acknowledgment of its initial publication in Belgi.
  • Reuse portions of their work in future publications (such as books or collected works), provided the original source is properly cited.
No Article Processing Charges (APCs)
At present, the journal does not charge authors any fees for submission, processing, or publication of accepted manuscripts.