Green entrepreneurial orientation in Indonesia's creative industries: A new adaptive strategic management model for sustainability

Abstract

Purpose ‒ This study aims to examine the role of digital waqf platforms in promoting community sustainability by applying the Expectation-Confirmation Technology Model (ECTM), with a focus on understanding the factors influencing users’ continued intention to donate. This research addresses a critical need to understand user behavior in the context of religious-based digital philanthropy.

Design/Methodology/Approach ‒ A quantitative research design was employed, utilizing a structured online survey to collect data from 798 respondents across major regions in Indonesia. The study integrates key constructs of the ECTM, including satisfaction, trust, and continued intention. Data analysis was performed using partial least squares structural equation modeling (PLS-SEM) to test the hypothesized relationships.

Findings ‒ The results indicate that confirmation has the strongest positive effect on both user satisfaction and trust, which in turn significantly influence the intention to continue donating. System quality and information quality indirectly affect continued intention through the mediating roles of satisfaction and trust.

Originality/Value ‒ This research extends the application of the ECTM to the domain of digital waqf, offering novel insights into the behavioral mechanisms driving donor engagement within religious digital finance. It highlights the critical role of trust and satisfaction as mediators in sustaining user participation.

Research Limitations/Implications ‒ The findings are based on data from Indonesia, which may limit generalizability to other cultural or religious contexts. Future studies could explore cross-cultural comparisons.

Practical Implications ‒ The study provides actionable recommendations for digital waqf platform developers, waqf institutions, and policymakers to enhance platform quality, transparency, and user experience, thereby supporting broader financial inclusion and community development aligned with the Sustainable Development Goals (SDGs).